A Review Of Don Ressler And His Contribution To Nurturing JustFab

Entrepreneurship is a field that has grown over the years and many tools that have been built for various purposes have helped to steer the industry forward. Remaining relevant in a competitive field for many years takes dedication and the will to pursue the ideas one holds and this is what Don Ressler is known to propagate through his various engagements. Don Ressler is an entrepreneur who built several successful businesses and his presence in the online world of entrepreneurship has offered many upcoming entrepreneurs the motivation to further pursue business.

Don Ressler started his activity as an entrepreneur when he founded FitnessHeaven.com, a company that specialized in the sale of fitness products. Being his first business, he went through different challenges that also offered him a chance to explore the world of business to understand the ups and downs that define entrepreneurship. In the first two years, the business recorded little progress and the small achievement he earned from his effort motivated him to try out a bigger idea. This led him to sell the company in 2001 to Intermix Media.

While processing the transaction to hand over FitnessHeaven.com, Don Ressler met with Adam Goldenberg, a professional who held similar ideas as his. They agreed to merge to form a business and this saw the birth of Alena Media, a company that specialized in marketing and management for small and medium-size businesses.

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Alena Media performed fairly well and they decided to move on to broader areas of business to further explore their potential. In 2005, they sold the company to News Corp to raise capital for a new idea. With the experience they had, they launched Intelligent Beauty, a leading beauty outlet based online that has been operational since 2008.

JustFab
JustFab was founded in 2010 by Don Ressler and Adam Goldenberg and the company entered the market with unique approach where members subscribe for leads to products they are interested in. JustFab approached Matrix Ventures in 2011 to get some funds and they were awarded $33 million, which went to upgrading the infrastructure of the company.

In 2012, the company went for additional funding amounting to $76 million sourced from different venture capitals. The second amount was used to expand the market cover of the company to enter into Germany, the UK and Canada. JustFab also acquired several companies among them FabKids, a kid’s fashion outlet that offers products on a subscription basis.

Read more about Don Ressler on Forbes

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