The perception created in mind by hearing the word Beneful is positive. Beneful definition means something that is well or that which encompass goodness. Anything full of goodness contains features and attributes that bring benefit to the user. Nestle Purina Petcare used this attractive name to come up with dog food known as Beneful dog food. The dog food derives its name from Beneful to indicate that the food given to dogs if full of goodness and it contain every nutrient that the dogs require to grow and remain healthy. The company commenced marketing of the dog food in 2001.It gained a lot of attention because it advertised the dog food by basing the marketing on nutrition and appearance. Beneful dog food feature soy that is so much rich in protein and that makes it much nutritious. The company produces wet and dry dog food. The wet food resembles stew while the dry one contains beef pieces.