Category Archives: Advertising

Lori Senecal — The Calm Leader

Lori Senecal doesn’t fit the mold of classic CEOs. She is extravagant in her fight for perfection and persistent in her mission. She has been lauded as a fighter for women’s rights and workplace equality. She even garnered a small following of loyal executives whom meet every year to discuss ways they can help women excel in the workplace. In a time when the industry and America is focused on assisting women, her efforts are dutifully applauded.

Her favorite place to meet is the Crosby Street Hotel in SoHo, New York City. This is where she holds meetings with clients, agency executives, reporters, and her fellow executive women. While in a one-on-one meeting with a reporter, she candidly discussed her struggles with shyness. She described herself as “a shy introvert.” Oddly enough, when meeting with clients, they find this a refreshing turn of pace from normally gregarious CEOs. They find her charming. She cites her authenticity and propensity for positive chemistry reasons for her continued success. Agencies want someone who is down to earth, easy to speak with, and straightforward. Gone are the days when flair and exaggerated flash would win over clients. Her best clients gleam in the face when speaking about how interesting they find her even-keeled, calm, and intriguing attitude. For more details check out Ideamensch.

Lori Senecal prides herself on her cool temperament and steady hand. The qualities came in handy while working such a chaotic agency as Crispin. Because of her personality, she was able to assist the agency with the Domino’s campaign. Domino’s is now the largest provider of pizza. Their adverts are hailed as engaging and entertaining. Since Crispin has been the head of Domino’s creative AOR for more than eight years, this achievement is major. She changed the face of fast food delivery in the United States. Visit GCReport to see more.

Lori Senecal is a soft-spoken woman who speaks with pride. She walks with her head high and sits with absolute poise. She has become one of the most powerful businesswomen in the world. While some may consider expression of mass emotion more appropriate, Lori is conserved and composed. She is changing the way business in the world is run.

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Jose Borghi of Mullen Lowe Brasil Leads in Advertising

When it comes to advertising, Mullen Lowe of Brasil is a trusted agency to do the job. Under the guidance of the insightful Jose Borghi, Mullen Lowe has delivered excellent results to many clients. The simple career of the intelligent man rooted from his passion to assist business professionals in achieving their goals. As his advertising career began, Jose ensured that he had a strong input to the world through campaigns as well as marketing strategies like Mammals of Parmalat.


Career Choice

The success story of the gallant advertiser is traced to a series of confusion and doubt where he did not know where to start from. As a scholar at junior school, Jose Borghi received an invitation from his sister. He witnesses the Castro Neves performance of art featuring multiple presentations. The performance played a key role in defining his career. Through a proper display of modern as well as commercial awards, Jose Borghi settled for advertising and learn more about Jose Borghi.



Born in Prudente, Borghi is an alumnus of the prestigious PUC Campinas. He majored in advertising and was a leading student. His first job was at Standard Ogilvy where he was the senior editor. His works extend to FCB, DM9 as well as DDB where his talent nurtured many business professionals who were focused on selling their brands. Jose Borghi later partnered with Erh Ray to form a leading advertising agency called BorghiErh, a short version of the duo’s names. Unlike most business professionals who have series of investors under their names, Jose and Erh had no god father to assist in their business. That is why the duo focused on developmental issues in the society. Jose later spilt with Erh when Lowe purchased their company. Erh settled for his shares. During the split, Jose was appointed the head cheerleader of Mullen Lowe Brasil, a company he now calls his major success story and Jose Borghi on Facebook.

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The History of Alexandre Gama

Brazilian businessman Alexandre Gama was born in Rio de Janeiro on June 1 of 1958. He is the CEO of Neogama, which is one of the largest advertising agencies in Brazil. Alexandre Gama founded Neogama in 1999, which was the first advertising agency to win a Lion at the Cannes Film Festival in it’s first year. He later became a board member for the Brazilian Association of Advertising Agencies. He was elected by the national advertising market as on of the most important professionals of Brazilian advertising.