Category Archives: Music Streaming Industry

The success manifestation of Roc Nation

Desiree Perez, also commonly known as Dez Perez is a phenomenal woman. She part of Hova, an executive team, which runs operations at Roc Nation. She is also a renowned producer. She has been part of the growth and manifestation of Roc Nation and the artists she handles as well. Desiree Perez has branded herself as a successful woman in business who inspires others in the music management industry. Check

Through her years of experience, she has been known to be a strong tactful negotiator. She has had a handful of success stories including playing a huge part in getting Rihanna her Samsung deal. Rihanna and Jay Z are some of the artists of Roc Nation artists. Jay had signed a 10-year contract with Live Nation that was worth 150 million dollars that ends in 2018. However, it has been rumored that since there has been a long and outstanding relationship between Jay and Live Nation, there is a chance a lucrative touring deal may arise.  More to read on

In other news, Jay and his outstanding executive Desiree Perez met with Sir Lucian Grainge. Sir Lucian is the CEO and chairman at Universal Music Group- UMG. Speculation is that UMG is looking to buy the stake at Roc Nation. The outcome of the meeting has not been confirmed but with the knowledge of Desiree Perez and her negotiation skills, this might be something to keep an eye out for. Roc Nation may be out to sign two contracts, one with Live Nation and the other one with the Universal Music Group over the coming months.

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It is a clear indication from the deal Desiree Perez is chasing that she is not about to back out of growing Roc Nation. Keep an eye out for this woman and the company she represents, she is reaching out for higher heights. Related article on

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Desiree Perez is a Force to Be Reckoned with in the Boardroom

Desiree Perez, or Des Perez for short, is a modern day business woman who has become well known in the music and entertainment industry. This industry is massive, pulling in an estimated revenue of over $17.2 billion in 2016 alone worldwide. She’s a hard driving business woman and refuses to take no for an answer, instead aiming for excellence each time she steps into the boardroom.

Desiree Perez has a strong association with Jay Z and has been credited with helping him to become a business mogul in the rapper world. She has shown to have a talent for the business side of things, especially when it comes to the boardroom. She is involved with ROC Nation and SC Enterprises, alongside other business interests concerning Shawn Carter. Perez has displayed a fierce disposition when it comes to backroom negotiations and navigating the boardroom with a sense of power and grace, not even the best business men can achieve on their best day.  Related article on

Perez’s secret talent comes into play though when it comes to high-pressure negotiations making critical business decisions. She exudes a charisma and confidence unmatched in these negotiations and presents a no-nonsense attitude when doing this business dealing. Her negotiations have led to profitable business opportunities which have made her skill set and talent for business even more valuable. Jay Z has even credited her with being the secret weapon towards his success and has kept her as a close business associate he trusts for over twenty years.

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Des Perez also has successes trailing behind her to account for her amazing ability to do business. Know her better on  She’s netted impressive returns for her clients, one of them being her ability to negotiate a $25 million Samsung collaboration to promote the Anti tour featuring Rihanna. The deal raised Rihanna to a superstar and A-list performer.  Check

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Jay Z and Desiree Perez at Roc Nation Ponder New Deal

The music industry is about to light up with interest as Jay Z and his company, Roc Nation, become free agents to be wooed once again. Jay Z sparked a deal with Live Nation nearly a decade ago for 10 years and $150 million. The deal was signed with the backing of partner and exec, Desiree Perez. Now Live Nation is looking to re-assess how their deal operates and that means that Roc Nation could be shifting gears.  Additional article on

Reports have shown that Live Nation isn’t explicitly in the hunt for a deal with Jay Z’s recorded albums. An insider with sources said, “Live Nation is not in the business of buying recorded music any more.” With that being said, Live Nation knows the value that Jay Z brings with his live show so there is still interest there to recoup a deal for Jay Z’s work on the road. Still, insiders say not to be too optimistic. Another source stated, “Jay’s 360 deal with Live Nation is not being extended. Live Nation had bought into the artists’ rights and recorded music, but they are not extending any of those relationships.”  Check for more related article.

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Roc Nation has already begun to engage in talks with other potential suitors. Desiree Perez, a longtime associate of Jay as well as a close friend, sat down with Sir Lucian Grainge for lunch and a conversation. Grainge is the CEO down at Universal Music Group and his company could be right in the hunt for what Jay Z has to offer. UMG Insiders have already started to try and downplay the meeting, “There has not been a discussion about the fact that the Roc Nation’s deal with Live Nation is coming up.” But we have to believe that this might just be smoke to obscure a very real deal in the making.  For update on Dez recent timeline activities, click

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Desiree Perez: Masterminding The Comeback Of Tidal

There is a myriad of multi-billion dollar industries in the corporate world, among which is music streaming. Tidal is often seen as a minnow, but Desiree Pérez is confident that her relentless efforts will transform the company’s fortunes. She has gone on record and stated unequivocally that Tidal is here to stay. Head over to this.


The services have undergone turbulent times recently, with a couple of its top brass stepping down. However, Jay Z, the founder, has remained faithful to his creation. He weathered the storm, trying to find a way out in the process. His efforts, bolstered by the resilience of Desiree Perez seem to be finally paying off. Lately, subscriber numbers have soared considerably, reaching previously unimaginable levels. Check


During the hard times, Jay Z employed several strategies without success. The appointment of Desiree, however, changed this concerning trend. Since she took over, Tidal has experienced a revolutionary renaissance, and can now compete with the big boys in the game. In her short period at the helm, Perez has closed numerous deals that have restored the reputation of Tidal among investors and clients.


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A testament to this prosperity is the production of record-breaking albums by the enterprises’ elite artists. Rihanna, Kanye West, and Beyoncé, who are Tidal’s flag bearers, all released platinum-rated albums nearby. As a result, the firm has registered over a million new subscribers to its already vast network. Click on


Tidal has adopted a new tactic, with an aim to increase its appeal to the youth. For this reason, the business has placed emphasis on upcoming musicians rather than concentrating on veterans. All in all, Desiree Perez has proven to be the person to steer Tidal back on the right track.


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