It is no surprise these days to see articles and news feeds filled with content about forms of sexual harassment and underpaid females in the workplace. This is an important issue that goes along with equality for all people and must not be taken lightly. Whitney Wolfe Herd is not taking it lightly and is at the forefront of this issue after Tinder’s parent company, Match Group, filed a lawsuit against Bumble for patent infringement.
Bumble is a feminist dating app, founded and run by Whitney Wolfe, that rivals the biggest and most well-known dating app, Tinder. Bumble is unique in the fact that when two people match, it is up to the woman to make the first move and initiate conversation. This helps to give a more balanced conversation and it provides confidence for women who are unsure about using dating apps. Bumble has also moved beyond the dating world and looks to expand its reaches with Bumble Bizz and Bumble BFF. These are offshoots of the dating app, but they work in similar ways. Bumble Bizz helps individuals network with businesses and make professional connections. Bumble BFF, on the other hand, is just like the Bumble app, but it is for finding a best friend instead of a soul mate.
Whitney Wolfe attended and graduated from Southern Methodist University. She helped to start a non-profit while she was enrolled, called “Help Us Project,” that raised funds for the areas affected by the BP oil spills. She gained significant recognition during that time. Whitney Wolfe married Michael Herd, a business man, back in October 2017 and no, they did not meet on Bumble. Many people do not realize that Wolfe has significant baggage with Tinder. She was once vice president of marketing for Tinder and was instrumental in the growth of the app on college campuses. She left Tinder in 2014, however, and eventually sued the Match Group company on claims of sexual harassment. Within the next year, Whitney Wolfe would go on to co-found Bumble. Her rocky relationship with Tinder helped to put her in the #metoo movement spotlight and is more than likely the reason that she has chosen to run her business and develop the app the way that she has done. When asked about Tinder at SXSW, a festival for film, media, and music, Wolfe simply responded, “I don’t believe revenge is part of my agenda.”