Desiree Perez is a shrewd entrepreneur and authority in the entertainment sector. Currently, she serves as an executive officer at Roc Nation, an entertainment company that offers management services to musicians. Perez works in collaboration with Jay Z, founder of Roc Nation.
Desiree Perez’s work history
Desiree Perez has worked in the entertainment sector for last two decades and has successfully negotiated deals for her clients. Perez runs activities at SC Enterprise, a premier firm owned by Jay Z. This talented executive is married to Juan Perez, the director of Roc Nation Sports Agency. Perez runs activities at Roc Nation with the help of Jana Fleischman, Jay Brown, TyTy Smith, and Chaka Pilgrim. Perez and her colleagues are also in charge of the Tidal music streaming services. Leveraging Perez’s exceptional negotiation skills, Jay Z acquired Tidal from Aspiro in 2015. Visit apple.com for more.
Perez is a skilled negotiator and manages clients in the music arena. She has negotiated deals for renowned artists, including Beyoncé and Rihanna. In 2016, Perez arranged the Formation World tour for Beyoncé. She also assisted Rihanna to get a lucrative deal from Samsung. Perez takes great pride in her work and enjoys what she does. Aside from musicians, Perez has been instrumental in negotiating contracts for baseball players under Roc Nation Sports Agency. Perez has earned an excellent reputation for aggressiveness when it comes to negotiations. Check this out.
Perez assists Jay Z to manage 40/40 club
In 2003, Perez assisted Jay Z in launching a sports, bar, and lounge in New York. This club seats on a 12000 square feet area in an environment endowed with sports and other entertainment arenas. The club offers an exclusive environment and platforms for clients to watch games. According to Perez, this place offers a serene environment for people to relax and have meaningful conversations.