Desiree Perez is the Woman behind Tidal’s Rebirth

Desiree Perez, an executive at Tidal, has been in the headlines for her association with famous music rapper Jay Z. Music streaming is one of the largest business in America and Desiree wants to change the position of Tidal in the industry. Des is married to Juan Perez, the head of ROC Nation Sports, which ensures that she is well connected throughout the industry. Perez is known for her impeccable negotiation skills that enabled her to get the Formation stadium for Beyoncé’s Tour as well as the Rihanna’s Samsung advertisement deal.

Since she joined Tidal, she has developed new plans for improving the services and ultimately brings in more revenue from the company’s music streaming app. Shawn Carter made the right move in employing Perez so that she can assist in negotiating high-value contracts just like she did for ROC Nation.

Because Desiree Perez also owns her businesses, she knows which deals will be beneficial for artists and the Tidal business. This explains why many people are signing up Tidal as she knows how to keep her clients interested.

Recently, Tidal has been featured on media outlets for garnering several album exclusives from well-known artists like Beyoncé, Kanye West, T.I, and Rihanna. Additionally, the Tidal app is also becoming more popular than before partly because of Kanye West’s album, The Life of Pablo release. Related article on  Since February 2017, approximately a million individuals have registered as trial users.

About Desiree Perez

Desiree Perez is a graduate of Valencia Community College where she did a course in Performance and Education in Music and Theatre. Desiree is a producer, and she is known handling the 2014 Beyoncé’s On the Run Tour. Besides, she is also a singer, vocal coach, actress, dancer and musical theatre instructor.  For an update of Dez recent timeline activities, click on

Perez is affiliated to the influential Hova circle alongside other known celebrities like Jay Brown, Chaka Pilgrim, Jana Fleischman, TyTy Smith and her Husband, check this on

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