Lori Senecal is an advertising executive who currently serves as the Global CEO of CP+B. Lori Senecal has spent decades working in the advertising industry, and she credits a number of things to her success in the business world. Lori Senecal was a gymnast in high school, and ended up serving as the couch for her high school gym team. This experience taught her how to motivate people to achieve goals, and helped her understand how to effectively lead a team.
Lori Senecal believes that the key to making money in the advertising world is to create an environment where both clients and advertisers benefit by making money. This relationship allows both parties to grow, and it has the benefit of ensuring that her advertising agencies will be able to make more money from a client in the future. Lori Senecal believes that this relationship extends to consumers. A mutably beneficial relationship between advertisers, businesses, and consumers allows for all parties to trust each other. This leads to long term relationships that businesses can rely on. For more details visit Bloomberg.
Lori Senecal has found the key to the advertising business to always seek to be profitable. This can be difficult when first landing a client. Lori Senecal landed her first client by projecting this level of confidence while serving as the President of the New York office of McCann Erikson. She had used this experience to land global clients. Lori Senecal believes that advertisers who have an extensive knowledge of an area of business before taking on a client. Check out advertisingweek
Lori Senecal graduated from McGill University with a bachelor’s degree in finance. Lori worked in the advertising business for a number of years before working her way up through McCann Erikson. She became the New York office President. This experience gave her experience with working with major brands such as Coca Cola and XBox. Check out mediapost to know more.
Lori Senecal is currently the Global CEO of CP+B. This is an international advertising agency with offices located in on five continents. The company specializes in bringing major brands to new markets ranging from Brazil to Hong Kong. CP+B specializes in using technology to promote major brands.
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