In 2017, Trabuco was recognized as the Entrepreneur of the Year following following the closing for a major business deal that involved his employer HSBC Bank of Brazil and Bradesco Bank. The company had been purchased at 5.2 billion in the US. The acquisition occurred in 2015 following the approval of Lazaro Brando, the Chairman of the Board at the Bradesco Bank. The acquisition with the HSBC was a major seal for the Bradesco Bank, who had in years prior had fallen into second place and behind the top bank in Brazil, Itau Unibanco. Since the acquisition, Bradsco Bank is now back on par with the Itau Unibanco. As well as other direct competitors in the to number of account holders, branch network, loans granted, assets, deposits and total investment funds. Mr.Trabuco had reported in a recent statement that the move would allow for Bradesco Bank to significantly advance, equaling almost six years of organic growth. The acquisition with HSBC Bank was viewed a power move by many peers ,this was the deciding factor for garnering Mr.Trabuco with the award for Entrepreneur of the Year prior of being officially approved with the necessary regulatory agencies. Read this article about Trabuco at Estadao.
In his early life, Trabuco was born in 1951 in Marilla. He later went on to Sao Paulo University where he had studied Science, Philosophy, and a letters program before he gained employment at the age of 18 with the Bradesco Bank. From here, he had worked his way to the top of the company after beginning as a clerk for the bank. While employed at Bradesco Bank, Trabuco has held many positions including the president of Bradesco Previdencia, Excesive Director, Executive Vice President of Bradesco Seguros and the Vice-Chairman for the Board of Directors for the Banco Bradesco SA. Visit Wikipedia.org to know more about Trabuco.
While he was the President and Excutive Director for Bradesco Previdencia, he had become a key figure, being held responsible for the Christmas Tree of Lagoa being sponsored by Bradesco Seguros for 20 years. When Trabuco had become the President of Bradesco Bank, he had implemented a series of changes that would have a positive affect on the company. He has received many awards during his time of being employed with Bradesco Bank, which included the Don Quixote Trophy that was presented to him in 2009. And in 2016, he was published in the List of Best CEOs in Brazil in Forbes magazine.